Eloria Consulting
Merchandising strategy and financial planning for scaling brands that are ready to grow with discipline, without the cost of a full-time executive hire.
Every engagement starts with a clear-eyed financial and commercial diagnosis before a single recommendation is made.
You work directly with the founder. No account managers, no handoffs, no junior analysts interpreting your business.
Recommendations grounded in what actually moves revenue, margin, and cash flow, not just frameworks.
What We Do
Focused exclusively on the planning and strategy functions with the greatest impact on profitability and sustainable growth.
Building the commercial operating model your brand needs to move from reactive buying to disciplined, growth-oriented merchandising.
Installing the financial planning infrastructure that gives you real visibility into your business and control over how it grows.
Diagnosing and resolving the inventory problems that trap your working capital, compress margins, and limit what you can invest in growth.
About Eloria Consulting
"Retail is no longer just about product; it's about perspective. The brands that win combine insight, agility, and real connection."
Eloria Consulting was founded by a former VP of Merchandising with nearly 20 years of experience across Fortune 500 retailers, PE-backed businesses, and high-growth brands. The firm has built financial planning infrastructure for businesses ranging from $30M to $4B, launched a private label brand to the No. 1 ranking in its category within 12 months, and delivered $6M in freed working capital through strategic inventory discipline.
What sets Eloria apart is the rare combination of analytical rigor and creative merchandising instinct. Rigorous financial models. A deep understanding of what customers will accept, how to position a product to win, and what a real go-to-market plan looks like at the execution level. That dual capability drives every result.
Every client engagement is led directly by the founder. There are no account managers, no handoffs, and no junior analysts. Every recommendation reflects direct expertise and judgment.
Areas of Expertise
Who I Work With
The brands that benefit most from Eloria Consulting have strong product-market fit and real revenue, but are hitting the limits of what instinct and hustle alone can achieve. They need structure, not a pivot.
Work spans retail, wholesale, B2B, DTC, and eCommerce environments.
Revenue range: Most engagements serve brands between $3M and $100M in annual revenue, at any stage from post-PMF to pre-IPO. Not sure if it's a fit? Ask.
How We Work
Every engagement begins with a shared understanding of where you are, where you need to go, and what it will take to get there.
A 45-minute conversation to understand your business, your pain points, and whether there is a genuine fit. No pitch. No pressure. Just an honest dialogue.
A scoped proposal with clear deliverables, timeline, and fees. No ambiguous retainers with undefined scope. You know exactly what you're getting.
Work begins. Retainer clients get a structured monthly cadence. Project clients get a clear roadmap from kickoff to delivery with milestone check-ins.
Every engagement closes with a clear summary: decisions made, results achieved, and recommended priorities, whether or not the work continues.
"The brands that thrive tomorrow are those that stay grounded in purpose while evolving how they think, operate, and grow."
Founder, Eloria Consulting
Engagements
Pricing is always scoped and discussed during the discovery call. No surprises, no commitments before you're ready.
Most Requested
Ongoing strategic leadership without the overhead of a full-time executive. Ideal for brands that need consistent direction, planning oversight, and an experienced voice in every major commercial decision.
Project Engagements
Defined-scope engagements with clear deliverables and a fixed timeline. Best for brands with a specific problem to solve or a system to build from scratch.
Advisory Access
Structured access for brands with internal capacity that need a senior sounding board. Ideal for post-project clients or operators who want ongoing strategic input without a full retainer.
Get in Touch
The best first step is a 45-minute discovery call. No pitch, no commitment. You'll get a direct assessment of whether and how Eloria Consulting can help.
Answer a few quick questions and you'll hear back within one business day.